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Etronica, Inc. respects and
protects the privacy of those who use our PublishPal®Lite
service ("PublishPalLite") or use our clients' websites. This Privacy
Policy is specific to PublishPalLite and helps explain how we collect,
use, and safeguard personally identifiable information that you provide
us. This policy does not explain our Subscriber's privacy policies,
which may be different from ours.
1. Use by children. PublishPalLite is designed for
use by
adults and not by children under the age of 13 years. Therefore, we
don't knowingly solicit or receive any information from children.
2. Personally identifiable information. We collect
certain
personally identifiable information from you when you register to
activate your PublishPalLite subscription. We allow you to update or
correct your personally identifiable information at any time.
"Personally identifiable information" is that information which can
identify you as an individual, such as your name, title, affiliation,
address and e-mail. We do not share your personally identifiable
information with any third party except as disclosed in this privacy
policy.
3. Billing information. Because your subscription
to the
PublishPalLite service requires a fee, we require that you give us your
billing address. We do not maintain any credit card
information,
you agree to provide that to one of our third party processors (PayPal
or Google Checkout.)
4. Communications from Etronica or affiliated
third
parties. On occasion, we may use your personally identifiable
information to send communications to you that we think you will find
useful, such as information from Etronica or third parties affiliated
or partnered with us regarding special offers, updates and upgrades,
and new products and services. To opt out of receiving any of these
communications, simply indicate your contact preference at the time of
registration or as explained below under Contact Us.
5. Aggregate information. We may combine certain
portions
of your personally identifiable information with that of other
individuals and customers to create aggregate, anonymous data that we
will use, for example, to improve our products and services and develop
new ones. Aggregate data is general information about groups of
customers but not about you as an individual.
6. Access to and control of your website and
content. We
will not make publicly available any content you or your users upload
to your website hosted on PublishPalLite unless you configure your
website to display such data to the public. Our personnel will not use
or distribute your content without your prior permission or the express
permission of the owner of your content, except as stated under "Legal
Disclosures". Your website's password-protected administrative
dashboard gives you sole control over who has access to your website
and content. Do not divulge your PublishPalLite dashboard's password to
anyone. Our personnel will not require you to divulge your password,
even to provide you with support or assistance. You should sign out of
your dashboard and close your browser window when you have finished
your work to prevent others from accessing your dashboard if you share
a computer with someone else or are using a computer in a public place
like a library or Internet café.
7. Protection of your content and personally
identifiable information. We protect your content and
personally
identifiable information from loss, misuse, or unauthorized
alteration by applying carefully developed security procedures that are
consistent with generally accepted industry best practices and
standards, including the prompt installation of the latest security
updates for our servers; the use of techniques like firewalls and
anti-virus and anti-worm software; and the use of SSL (Secure Sockets
Layer) encryption to communicate with your web browser to obtain any
sensitive information. On a regular basis we use both internal and
external resources to review the adequacy of our security measures.
8. Our employees. All Etronica employees must
review and
sign a written statement of our security and privacy practices, which
include limiting access to sensitive information to only those
employees who require the information and enforcing strict password
protocols for all employees.
9. Our third party service providers. On occasion
we may
need to share your personally identifiable information with third party
service providers, such as consultants, temporary workers and software
developers, that we may employ for services like delivering products,
offering online software applications, hosting our computer servers,
developing or maintaining our software, providing technical support to
our clients, or sending e-mails on our behalf. All our third party
service providers must review and sign a written statement of our
security and privacy practices, which include limiting access to
sensitive information to only those of their employees who require the
information, enforcing strict password protocols for all their
employees, and prohibiting them from using your personally identifiable
information for any purposes other than to act on our behalf.
10. Technical support and feedback. To provide you with
technical support or respond to your feedback to us, we require that
you provide registration information including your name and
e-mail address to use the PublishPalLite Support Desk so we can respond
to you regarding your technical support request or feedback.
11. Service alerts and critical notices. To limit any
possible
interruption of services you request, we may use your personally
identifiable information to inform you of specific changes that may
affect your ability to use PublishPalLite or for other critical
non-marketing purposes, such as bug alerts. We may also contact you to
respond to your specific requests or to clarify the order information
you provided to us, or to notify you of upcoming subscription updates.
12. Newsletters. From time to time, we provide you the
opportunity to subscribe to e-mail newsletters and other e-mail
communications. You may unsubscribe by following the instructions
provided in each e-mail newsletter.
13. Mandatory and optional information. We identify what
information is required and what information is optional to fulfill any
request for information from you. If you choose not to provide
mandatory information, we will not be able to provide the service you
are requesting.
14. Third-party websites. PublishPalLite may provide links
to
third-party Web sites, such as those of our business associates and
online advertisers. On these sites, Etronica and/or the identified
third party may collect information about you. Etronica is not
responsible for the actions of these third parties. We encourage you to
review their privacy policies to learn more about what, why and how
they collect and use personally identifiable information.
15. Legal disclosures. In some cases, we may disclose
certain
information (including, when applicable, your personally identifiable
information) to comply with a legal process, such as a court order,
subpoena, search warrant, or law enforcement request.
16. Change of control. In the event that we sell, merge,
transfer, exchange or otherwise dispose of (whether assets, stock or
otherwise) all or a portion of a business of Etronica and/or its
subsidiaries to a third party ("Transfer"), you consent to the transfer
of your personally identifiable information to that third party for the
sole purpose of enabling the third party to continue to provide you
with service. You will have the opportunity to opt out of further
secondary use of your information following any Transfer.
17. Transmission of information outside of your country. If
you
are located outside the U.S. , your personally identifiable information
and content may be stored and processed outside of the country of which
you are a citizen and/or in which you reside. You hereby consent to the
transmission of your personally identifiable information outside of
your country so that it may be used for purposes consistent with those
specified in this Privacy Policy and in your PublishPalLite
Subscription Agreement. If you are within the European Economic Area,
you should be aware that such extra-territorial transmissions may be to
countries outside of the European Economic Area which may have
different data protection laws. When this occurs, Etronica shall take
appropriate steps to protect the information transmitted.
18. Our use of cookies. A "cookie" is a small piece of
information that PublishPalLite or Etronica's website may provide to
your browser while you are at either website. This cookie contains a
unique identifier used to authenticate registered PublishPalLite users.
You do not have to accept cookies from our website except that to
register and subsequently log on to our websites you must accept
cookies. Most browsers are defaulted to accept and maintain cookies.
19. Website usage data. With or without cookies,
PublishPalLite
keeps track of usage data, such as the source address that a page
request is coming from, your IP address or domain name, the date and
time of the page request, the referring website (if any) and other
parameters in the URL. We use these data in the aggregate to better
understand website usage, including what areas of our website users
prefer (e.g., based on the number of visits to those areas). This
information is stored in log files and is used for aggregated and
statistical reporting.
20. How to contact us. Please direct all questions regarding
our
privacy statement, our information practices or other aspects of
privacy on PublishPalLite to us, by email at info@publishpallite.com,
by fax at (559) 380-2863, or by mail to Etronica, Inc., 15332 Antioch
St. #438, Pacific Palisades, CA 90272.
21. Changes to this Privacy Policy. We may change this
privacy
policy pursuant to the terms and conditions of the PublishPalLite
Subscription Agreement between you and Etronica.
Last updated May 23, 2008
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